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Tuesday
Apr102012

Best Parade of Homes in Five Years

We've been hearing a lot of great feedback about this year's Spring Tour, and the numbers are there to back up what's being said.

"Over the past four weeks our Spring Parade of Homes has seen strong traffic based on builder feedback. Builders are reporting quality traffic, appointments, sales, and contracts written and it’s setting up to be the strongest Parade of Homes event in the last 5 years." - Curt Christensen, BATC President

 ParadeofHomes.org Statistics:

  • 77,914 Visits
  • 58,669 Unique Visitors
  • 553,647 Pageviews
  • 7.11 Pages/Visit
  • 04:54 Avg. Visit Duration
  • 69.29% % New Visits

Mobile Statistics:

  • Parade of Homes mobile users: 9,215
  • Remodelers mobile users: 1,856

Dream Home Visitors: 10,611

  • Dream Home (#3) by Refined, LLC: 2,664
  • Dream Home (#106) by The Landchute Group, Inc.: 5,740
  • Dream Home (#114) by Pillar Homes Partner, Inc.:  1,620
  • Dream Remodel (#R4) by Feehan Design & Build, Inc.: 587

Social Media Statistics: 

  • People Talking about Page: 61 weekly avg.
  • Page Stories: 92 weekly avg.
  • New Likes: 3 daily avg.
  • Page Engaged Users: 180 weekly avg.
  • Total Reach: 432 weekly avg.
  • Organic Reach: 627 weekly avg.
  • Impressions: 14,361 weekly avg.

Survey Results:

Spring PreviewSM: 35 entries reported traffic

  • Total Traffic units from 35 entries:  60,303
  • Average per entry: 1,723
  • High: 13,200    Low: 86
  • Extrapolated total for 306 entries:  527,238

Remodelers ShowcaseSM: 32 entries reported traffic

  • Total Traffic units from 32 entries: 11,864
  • Average 371 per entry
  • Extrapolated Total for 68 entries:  25,228

 

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